The McMorris Foundation inspires youth in need to find their passion through sport.

Brothers Mark and Craig McMorris launched the McMorris Foundation in 2012 with a vision of creating a more affordable, accessible, and inclusive sport culture in Canada.

Growing up, the pair were fortunate to have plenty of opportunities to explore their athletic potential, but they soon realized this was not a reality shared by many of their peers.

In Canada, one in five children lives below the poverty line. Not surprisingly, participation in organized sport has been on the decline for decades. Rising equipment costs and registration fees compound systemic issues related to cultural inclusivity and confidence, all but removing the option of sport for countless Canadian households.

“We know firsthand sport’s ability to change a life. Whether this means improving performance at school, boosting self-esteem, or teaching valuable life skills like leadership, collaboration, problem solving, and communication, the benefits of sport are undeniable.”

The brothers say, “Since the beginning, the McMorris Foundation has served one main goal: to help kids experience the joy and power of sport the same way we did. Removing barriers to entry is essential because we believe the biggest and best change comes from four things: passion, community, inspiration, and partnership.”